100% Grown Green

100% Grown Green: Growers, marketing cooperatives, and suppliers are working together on a resilient cultivation system that operates entirely on green and biological resources, supplemented by smart technological solutions.

Jury’s verdict: Within this initiative, knowledge is actively shared. What’s innovative here is that risks are also shared—a bold move! It is highly relevant both for the food horticulture and ornamental plant sectors, as well as for society as a whole.