The First Sustainable Generation
“The First Sustainable Generation” is a communication platform focused on an optimistic, forward-looking perspective in which growers, thinkers, and doers work together to build a world where prosperity and sustainability strengthen each other.
Jury’s verdict: The manifesto of the First Sustainable Generation Foundation is an outreach to society, created in an innovative and appealing way, and it transcends the boundaries between the various horticultural sectors.
100% Grown Green
100% Grown Green: Growers, marketing cooperatives, and suppliers are working together on a resilient cultivation system that operates entirely on green and biological resources, supplemented by smart technological solutions.
Jury’s verdict: Within this initiative, knowledge is actively shared. What’s innovative here is that risks are also shared—a bold move! It is highly relevant both for the food horticulture and ornamental plant sectors, as well as for society as a whole.
Broekpolder 2040
Broekpolder 2040: An association of entrepreneurs aiming to contribute to the development of horticulture-related businesses in this Westland polder.
Jury’s verdict: It is not easy to give an existing horticultural area a new purpose and design together with entrepreneurs and citizens. This initiative creates space for the next green generation and does so with a license to operate.