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Dutch horticulture, which plays a major role in the global market, now faces the task of maintaining this strong position. To do so, entrepreneurs must demonstrate innovative strength, daring, decisiveness and perseverance. The Horticulture Entrepreneur Prize places leading entrepreneurs in the limelight, which is good for both the entrepreneurs and the sector.

Competing for the Horticulture Entrepreneur Prize is worth the effort. The winner receives a valuable work of art, recognition, an increase in its network and media attention – values that cannot be expressed in monetary terms. Moreover, the title makes the winner eligible to receive the prestigious King Willem I Prize and the AIPH International Grower of the Year Awards.