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Daring, decisiveness, perseverance, sustainability and innovation are the characteristics required of the entrants for the Horticulture Entrepreneur Prize 2022. The trade jury will make its assessment on the basis of the following criteria:

  • Vision and strategy and the critical success factors
  • Operating results of the business
  • Good employment practices
  • Identifying and exploiting market opportunities, marketing, market position, positioning
  • Innovation and creativity
  • Adaptability, being able to respond to changing conditions
  • Circular horticulture
  • Continuity of the business (family charter)
  • Networking, collaboration, sharing knowledge
  • Social engagement, role in the community