Winners previous editions

2025: Kreling Chrysanten

Kreling Chrysanthemum Cooperative is a partnership of five chrysanthemum growers from the Bommelerwaard region, near Bruchem in the province of Gelderland, with annual sales of 160 million stems to European retailers. According to the jury, the family business excels in continuous innovation.

2025: CE-Line, Emmeloord - Theme Prize

CE-Line is a scale-up that enables real-time laboratory analysis of the nutrient content of irrigation and drainage water. They developed a plug-and-play measuring system that allows growers to easily and automatically dose nutrients in their water optimally. This hardware system connects to the grower's existing water supply.

2024: Stolk Brothers

Stolk Brothers is an ultra-modern anthurium nursery located in Bergschenhoek. It is a family business that has been around for nearly 100 years and has been run by brothers David and Pieter Stolk since 2012. The company sustainably cultivates a wide range of exclusive anthuriums.

2024: Oesterzwammerij - Theme Prize

Oesterzwammerij is a circular mushroom farm in Bloemendaal that grows oyster mushrooms on used coffee grounds. Erik Boele and Michiel de Ruiter cultivate the mushrooms and offer them as an alternative to meat. But they do much more. For example, they process the mushrooms into products like bitterballen and croquettes, and they are also exploring the use of residual waste streams as soil improvers.

2023: Van der Avoird Trayplant

Van der Avoird Trayplant is a propagator specialising in growing strawberry and raspberry plants. With their innovative four layer system, they grow soft fruit on one hectare to give the same yield as 240 hectares. The surplus hectares are returned to nature in the form of ‘nature buffers’. They capture rainwater in a reservoir three times the size of the nursery which stores enough for an entire year. The company has two sites, in Bavel and Molenschot.

2023: Theelers - Theme Prize

Start-up Theelers transforms residues and byproducts into a new product for the consumer market: herbal tea blends. Theelers arose from an ambition shared by four growers: Corn Bak Bromelia (Assendelft), De Kruidenaer (Etten-Leur), Westlandpeppers (De Lier) and Gova (Nispen).

2022: Gearbox Innovations - Theme Award

Gearbox Innovations invents, designs and produces smart products in the field of robotics and automation, self-learning software and vision solutions. The technologies assess and report in real time on the quality and growth of the plants in the greenhouse, in order to optimise the cultivation and packing process, save costs and improve product quality.

2022: Wijnen Square Crops

Wijnen Square Crops grows bell cucumbers and mini cucumbers on 18 hectares and bell peppers on 32,5 hectares on two sites in northern Limburg: Egchel and Grubbenvorst. This scale and the fact that the nursery is equipped with the latest technologies mean that production is professional, efficient and sustainable.

2020: Prominent Telersvereniging

Cooperative Prominent Groep is commonly known as Prominent. The growers’ cooperative has specialised successfully in collaboration, innovative entrepreneurship and the marketing of tomatoes for the international market for 25 years. 29 affiliated businesses are shareholders in the company.

2019: Anthura

Anthura, the plant breeding and propagation business, can proclaim itself an ambassador for the horticulture sector for a whole year. Anthura was presented with the prestigious prize by chairman Michiel F. van Ginkel because of the impressive development that the company has undergone, its sustainable agenda and good employer practices.

2018: Royal Lemkes

The 32nd edition of the Horticulture Entrepreneur Award has been won by Royal Lemkes in Bleiswijk. This leading company may call itself the ambassador from the horticulture sector for one year.

Royal Lemkes received the prestigious entrepreneur award for daring, perseverance and sustainable business practices during the well-attended New Year's event on 10 January in Keukenhof, Lisse.

2017: JUB Holland

Jac Uittenbogaard & Zonen (JUB Holland) occupy a leading position in the bulb sector. The company is one of the few in the sector that has mastered all aspects of the flower-bulb trade: from breeding tulips via the cooperative, ‘Remarkable’, to cultivating, forcing and trading flower bulbs for retail, landscape and forcing operations. The company exports high-quality flower bulbs and flower-bulb products, plus many innovative concepts to more than 35 countries.

2016: Ebben Tree Nursery

Ebben Tree Nursery’s slogan, ‘know-how to-grow’ refers to 150 years of experience in cultivating unique trees and bushes in shapes, colour and application. With the cultivation of 450,000 trees per year, Ebben Tree Nursery is a world leader in this field. The family company is extremely market oriented. The innovative projects that Ebben Tree Nursery developed with landscape architects are both sustainable and unique.

2015: Florensis

Florensis has incorporated sustainable enterprise in all its business processes, both nationally and internationally. This takes place at the cultivating locations of the producers of the seed stock of summer annuals, cut flowers, permanent plants, pot plants and biennials in the Netherlands, Portugal, Kenya and Ethiopia. 

2014: 4Evergreen, Steenbergen

The 4Evergreen Nursery, a company owned by the Grootscholte family, is among the most innovative paprika farms in the Netherlands, with various cultivation locations in Steenbergen, Sint Annaland and Westland. With its vision of sustainability, market orientation and yield, the company has grown in size in recent years to 60 hectares. 

2013: Sion, De Lier

Eric Moor of Sion in De Lier shows entrepreneurial skill partly through its special innovative marketing strategy for Phalaenopsis. The key words that describe the organisation are: market oriented, innovative, collaboration and an example for the sector.  

2012: Enza Zaden, Enkhuizen

Enza Zaden is an independent family company that specialises entirely in propagation of vegetable crops. With 34 sales outlets and research centres on all continents, the company is a leading global player in seed propagation. 

2011: Koppert Cress, Monster

Koppert Cress, under the inspiring leadership of Managing Director Rob Baan, is known for its excellent marketing of micro-vegetables. Marketing is the driving force of all business activities. The assortment is totally determined by the needs of its customers. 

2010: Fruit-growing company Vernooy, Cothen

The fruit-growing company, Vernooy, from Cothen along the Kromme Rijn, is a creative and inventive business. Theo and Martine Vernooy are entrepreneurs with a clear vision of cherry cultivation.

2009: Van den Berk Tree Nurseries, Sint-Oedenrode

Van den Berk Tree Nurseries, situated in Sint-Oedenrode, has been cultivating lane trees, conifers, shaped trees, rhododendron and large-sized single trees and bushes for more than 60 years.

2008: Dutch Flower Group

Dutch Flower Group specialises in segmented market orientation. With the other companies in the group, Dutch Flower Group serves a diversity of market segments – from exclusive florists to department stores and professional wholesalers. 

2008: Purple Pride, Zevenhuizen

2008: Van der Hoorn Orchids, First gas-less greenhouse

The ‘Eerste kas zonder Gas’ (First Gas-less Greenhouse) project started with the building of 15,000-square-metres of greenhouses in 2006 in the Dutch town of Ter Aar. Van der Hoorn opted for a semi-closed greenhouse with underground thermal energy storage.

2007: Oriental Group, Bleiswijk

With its niche products, Bonsai and Lucky bamboo, Oriental Group has managed to build and ultramodern, successful company. 

2007: SBW International, Roelofarendsveen

2007: Flower 4 All

The entrepreneurs of the growers’ cooperative, Flower 4All, and Peter Vijverberg in particular, took a huge risk with the innovative system, Mobyflowers. Started in 2007, Mobyflowers was the first mobile cultivation system for Chrysanthemums. 

2006: Van der Starre Group, Boskoop

Van der Starre stands out for the professional way it markets its products: 320 varieties of vines and climbing plants. Van der Starre is a leading force and trendsetter in the tree nursery sector. 

2006: Prominent, De Lier

The strength of Prominent stems from the absence of ‘without obligation’ in collaboration. All partners have a duty to make ongoing contributions to the task forces and to take part in the excursions. This ensures a continual exchange of knowledge.