2007: Flower 4 All
he entrepreneurs of the growers’ cooperative, Flower 4All, and Peter Vijverberg in particular, took a huge risk with the innovative system, Mobyflowers.
Started in 2007, Mobyflowers was the first mobile cultivation system for Chrysanthemums. Growing Chrysanthemums in that systems no longer takes place in the soil but in small troughs with cocos. The highly-automated system can produce in accordance with most market requirements.
The Flower 4 All cooperative had five members: Richard van Schie, One 2 Grow, Kwekerij de Adelaar, Danny and Charles Overgaag and Peter Vijverberg. In principle, these nurseries only cultivated one cultivar, Santini, which resulted in a highly efficient operation.