2008: Purple Pride, Zevenhuizen
The collaborative efforts of the seven entrepreneurs, Gebr. Van Duijn, Greenbrothers and P. de Jong, are essential for the development of aubergine cultivation. This collaboration results in a market-oriented attitude, socially-responsible enterprise, innovation and surplus value. The entrepreneurs work together in developing new crops, with the emphasis on quality over quantity. Purple Pride regularly seeks publicity for its products by bringing its entire range of aubergine varieties to the attention of top chefs and restaurants.