The First Sustainable Generation

“The First Sustainable Generation” is a communication platform focused on an optimistic, forward-looking perspective in which growers, thinkers, and doers work together to build a world where prosperity and sustainability strengthen each other.

Jury’s verdict: The manifesto of the First Sustainable Generation Foundation is an outreach to society, created in an innovative and appealing way, and it transcends the boundaries between the various horticultural sectors.