SURPRISING PLANTS THROUGH INNOVATIVE ENTREPRENEURSHIP
Twin brothers Joost and Freek Jansen run Plantanious, a pot plant nursery that has been in their family for three generations. The young entrepreneurs grow houseplants and flowering seasonal products on 4.5 hectares under glass in Kwintsheul. The production involves open, transparent and long-term collaboration with other businesses at home and abroad. This enables Plantanious to offer a wide range of surprising products for both the day trade and retail customers, and it is thereby able to boost the productivity of the business.
Plantanious have a clear vision. That vision is green, and focuses on long and sustainable relationships. That is shown by - amongst other things - the fact that the greenhouses are heated with geothermal heat and that the business is virtually self-sufficient in its power consumption thanks to the use of solar panels. This has dramatically improved the carbon footprint in recent years. The young entrepreneurs have drawn up a strategic plan which is constantly discussed and adjusted where necessary. In 5 years’ time they want to occupy a unique innovative position in the market, whereby customers are constantly surprised with new green concepts. These are being developed with partners in Costa Rica, Spain and the Netherlands. The final steps for 100% circular operations will soon be implemented, whereby Plantanious want to be a role model for the horticulture sector. The jury was impressed by the way in which the entrepreneurs collaborate enthusiastically with partners in the supply chain in order to achieve optimum quality, range and sustainability every time. The entrepreneurs have vision, and goals are translated into actions that create the ability to differentiate. The use of Big Data helps them make the right decisions. Hats off for what the entrepreneurs at Plantanious have achieved in a relatively short space of time.
Plantanious is nominated by Rabobank